Bedsole & Company’s team is led by senior marketing and communications professionals with great track records in helping companies rise above market noise and achieve their goals.
Janice Bedsole, President
Janice Bedsole brings two decades of communications and marketing expertise to Bedsole & Company, which she founded in 2002. Her specialty is in positioning companies and products/services, communicating their value-add, launching them into new markets and expanding their reach in existing markets.
Janice combines executive-level PR and market communications consulting with expert execution. Clients rely on her hands-on approach, her straight-forward, no B.S. attitude, and her ability to quickly on-ramp, transform “techno-speak” into compelling messaging, and deliver top-quality results.
Janice has held a variety of senior positions in corporate and agency settings. Prior to Bedsole & Company, she was vice president of global marketing and e-business at Corporate Software, a billion dollar software services company, where her efforts helped double North America leads and contributed to 48% growth in new customer revenue in a down economy.
In previous positions—including vice president of marketing at Rebar, a high tech incubator, senior vice president of emerging business at Weber Shandwick, a global PR firm, and vice president of software business at Neva Group—she helped diverse technology and services companies create competitive positioning, develop effective content and sales tools, and secure new customers through focused, aggressive public relations and marketing initiatives.
The dozens of tech companies Janice has helped include global brands such as LogMeIn, Microsoft, IBM, Citrix and HP, as well as startups and emerging companies like Nrby, Verdeva, OnProcess Technology, Deep Information Systems, Desktone (aquired by VMware), Softricity (acquired by Microsoft) and AppSense. She handled the publicity for Tim Berners-Lee, the recognized “creator” of the Web, and wrote many articles that have been published in leading technology, business and industry publications.
A graduate of Syracuse University, Janice has been honored with several industry awards including Bulldog and Public Relations Society of America awards for excellence in communications and interactive media.
Paula Levis Suita, Senior Consultant
Paula Levis Suita has 20+ years of experience successfully positioning and increasing visibility and sales for various Fortune 100, small cap and pre-IPO companies. Her contributions in strategic planning and tactical implementation have helped companies such as AppSense, InstallFree, VMARK Software (fka Ascential Software now part of IBM), Prime Computer, Computervision, and Honeywell, among others. She began her career as a news reporter for The Eagle-Tribune newspaper (Lawrence, MA).
Paula brings a strong background in media relations, industry analyst and investor relations to the partnership, as well as experience in the full range of marketing disciplines, including indirect sales channel development, web site creation, marketing communications, business shows, and employee communications.
She is a member of Gotham Boston Networking group and the Society of Professional Consultants, a past member of the board of the Publicity Club of Boston and an active contributor to the Massachusetts Interactive Technology Exchange (MITX).
Paula is a graduate of Marymount College, Tarrytown, New York with a Bachelor of Arts degree in English. She has completed postgraduate work toward an MBA at Babson College. Paula has received several industry awards including those from PR News and the Ad Club of Boston.
