Why Bedsole & Company

Your success is our reason for being.  We immerse ourselves in your business, becoming a virtual extension of your team.  Our goal is nothing less than extraordinary results for you.

Senior, Hands-on Expertise

When you partner with Bedsole & Company, you get senior-level strategy and tactical implementation by experts who enjoy rolling up their sleeves.  Our company is led by Janice Bedsole, who has helped dozens of businesses during the past two decades discover what does—and doesn’t—work, enabling you to benefit from these learnings.  We combine that practical knowledge with creative marketing communications and quality execution.  And we team with proven experts—from market researchers to designers—to deliver the range and quality of services that make an impact on your business.

Fast, Effective Results

Our consultants have tremendous experience on both sides of the fence—as corporate marketing and tech PR executives charged with entering new markets, generating leads and increasing awareness under often challenging circumstances, and as agency providers juggling diverse clients while delivering strong results.  This unique combination gives us the ability to quickly understand your key business drivers, navigate around potential pitfalls, uncover hidden opportunities, and get to success faster—while ensuring you don’t need to micro-manage in order to get those results.

Fresh, Holistic Approach

We don’t see deal-breakers. We see opportunities to grab and ways to navigate to success. We rarely take things at face value – we want to understand the “why’s” so we can help put the best plans into action. And because we believe circular conversations get us nowhere fast, we are (politely) direct in our communications and our eagerness to put our combined strategies to work for you. Best of all, or least equally important, unlike practitioners who conduct marketing communications in a silo, we take a holistic approach. This way, we ensure that our initiatives support your broader sales and biz dev needs, that we cross-leverage activities and developments to optimize results, and that everything we do operates within your financial realities.

Flexible Business Model

How often do initiatives that could help drive your business forward get back-burnered, deprioritzed due to lack of mindspace and resources?  We promise that won’t happen if you partner with Bedsole & Company. Our focus on fast, effective results is reinforced by our business design, which enables us to fully immerse in your company and quickly cut to heart of the matter.  Deep experience with smaller businesses gives us the discipline and skills needed to generate results even within limited budgets, for all-sized companies. To help you benefit from our services, we adapt our model to suit a variety of needs:  Project, hourly or retainer—it’s your choice.

I’ve hired Janice at five different companies and would recommend her in an instant. Her vast tech and startup experience, and great strategic brain, enables Janice add a lot of value and deliver strong results quickly. You get it all, without the overhead of larger agencies. She has helped successfully position, create amazing content for, and put us on the map at OnProcess, Softricity, Desktone and DynamicOps. She’s exceeded PR/AR coverage expectations by 2x-5x times and won us many prestigious awards.

Candyce Plante
VP Marketing, OnProcess Technology

Find out how Bedsole & Company can help you reach your next milestones.

Call or email us today!