Meet the Team
Bedsole & Company is led by highly talented, senior marketing and communications professionals with strong track records of helping companies rise above the market noise and achieve their goals.
Janice Bedsole, Principal
Janice Bedsole brings two decades of marketing and public relations expertise to Bedsole & Company, which she founded in 2002. Janice’s expertise is in positioning companies and products, communicating their value-add, launching them into new markets and expanding their reach in existing markets.
Janice combines compelling writing, marketing and public relations with quality execution. Clients rely on her hands-on, strategic approach, fast on-ramp, ability to transform “techno-speak” into English, and quick delivery of results.
Janice has held a variety of positions in corporate and agency settings. Prior to Bedsole & Company, she was vice president of global marketing and e-business at Corporate Software, a billion dollar software services company. During her tenure she redirected the company’s positioning and audience targeting, and reshaped the marketing and communications strategy, ultimately doubling North America leads and contributing to 48% growth in new customer revenue in a down economy.
In previous positions—including vice president of marketing at Rebar, a high tech incubator, senior vice president of emerging business at Weber Shandwick, a global PR firm, and vice president of software business at Neva Group—she helped diverse technology companies create competitive positioning, develop effective sales tools, and secure new customers through focused, aggressive public relations and marketing initiatives.
Since beginning her career at Ketchum Communications, Janice has provided writing, marketing and communications services to the technology, professional services, healthcare, foodservice, real estate, and legal industries. She has helped dozens of technology companies, from startups to the Fortune 1000, position themselves for, and achieve, greater awareness. These companies have included Microsoft, IBM, Citrix, HP and Sun Microsystems, as well as Desktone, Softricity and AppSense. She handled the publicity for Tim Berners-Lee, the recognized “creator” of the Web, and wrote many articles that have been published in leading technology and industry publications.
A graduate of Syracuse University, Janice has been honored with several industry awards including Bulldog and Public Relations Society of America awards for excellence in communications and interactive media.
Paula Levis Suita, Senior Consultant
Paula Levis Suita has 20+ years of experience successfully positioning and increasing visibility and sales for various Fortune 100, small cap and pre-IPO companies. Her contributions in strategic planning and tactical implementation have helped companies such as AppSense, InstallFree, VMARK Software (fka Ascential Software now part of IBM), Prime Computer, Computervision, and Honeywell, among others. She began her career as a news reporter for The Eagle-Tribune newspaper (Lawrence, MA).
Paula brings a strong background in media relations, industry analyst and investor relations to the partnership, as well as experience in the full range of marketing disciplines, including indirect sales channel development, web site creation, marketing communications, business shows, and employee communications.
She is a member of Gotham Boston Networking group and the Society of Professional Consultants, a past member of the board of the Publicity Club of Boston and an active contributor to the Massachusetts Interactive Technology Exchange (MITX).
Paula is a graduate of Marymount College, Tarrytown, New York with a Bachelor of Arts degree in English. She has completed postgraduate work toward an MBA at Babson College. Paula has received several industry awards including those from PR News and the Ad Club of Boston.