Why Bedsole & Company
At Bedsole & Company, your success is our reason for being. We immerse ourselves in your business, becoming a virtual extension of your team. Our goal is nothing less than extraordinary results for you.
Senior, Hands-on Expertise.
Bedsole & Company delivers senior-level strategy and tactical implementation by seasoned experts who enjoy rolling up their sleeves. The company is led by Janice Bedsole, who has helped dozens of businesses during the past two decades discover what does—and doesn’t—work, enabling you to benefit from these learnings. We combine that practical knowledge with creative marketing communications and quality execution. And we team with proven experts—from market researchers to designers—to deliver the range and quality of services that make an impact on your business.
Fast, Effective Results
Our consultants have tremendous experience on both sides of the fence—as corporate marketing and tech PR executives charged with entering new markets, generating leads and increasing awareness under often challenging circumstances, and as agency providers juggling diverse clients while delivering strong results. This unique combination gives us the ability to quickly understand your key business drivers, navigate around potential pitfalls, uncover hidden opportunities, and get to success faster—while ensuring you don’t need to micro-manage in order to get those results.
Fresh, Holistic Approach
Too often initiatives that could help drive your business get lost among the daily details or are put on the back-burner for lack of mindspace and resources. Bedsole & Company sees the forest and the trees, and helps you keep both top-of-mind. And, unlike some practitioners who conduct marketing communications in a silo, we take a holistic approach to ensure our initiatives support your sales and business development needs, that your activities and developments are cross-leveraged to optimize results, and that everything operates within financial realities.
Flexible Business Model
Our focus on fast, effective results is reinforced by our business design, which enables us to fully immerse in your company and quickly cut to heart of the matter. Deep experience with smaller businesses gives us the discipline and skills needed to generate results even within limited budgets, for all-sized companies. To help you benefit from our services, we adapt our model to suit a variety of needs: Project, hourly or retainer—it’s your choice.
“I hired Janice to refresh our web site, but after speaking with her for less than an hour I realized, that in order to create an effective site, we had to first revisit our positioning and review our product naming strategy. Janice posses a unique combination of innate creativity and strong business acumen and with these traits she led us through an in-depth messaging workshop that enabled us to articulate our value in a straight-forward, compelling way. Not only did she do great work on our messaging, branding and web site, she was equally impressive keeping us focused and on track.”
- Brian Lynah
Co-Founder and CEO, nSuite Technologies (acquired by Symantec)