Positioning
Effective PR and marketing require clear, persuasive messages that resonate with your audiences, differentiate you from the competition, and compel people to take action—whether they are press/analysts writing about you or prospective customers or partners picking up the phone to learn more about your offerings.
We have led positioning and messaging workshops with senior management teams at dozens of companies. Using our well-tested methodology, we’ll help you articulate exactly who your company is, how your offerings are unique, why each of your audience segments should care, and how you impact the broader industry.
The end result is a comprehensive messaging framework that adroitly communicates your value in a way that differentiates your company and positions your services and products as “must haves,” and serves as the foundation of your company-wide sales and marketing initiatives.
“Working with Janice didn’t feel like work. She engaged us in casual conversation that allowed us to open up and discuss our company. Her greatest value was taking this large volume of information and separating the wheat from the chaff. She was able to quickly produce a clear, concise and consistent message for our web presence. Our services and approaches are complex. Janice was able to create a balance that spoke to our technical and non-technical clients without catering to just one specific audience segment.”
- Steven Mammone
Co-founder and Co-owner, GetFused