Press & Analyst Relations
Bedsole & Company provides comprehensive PR services to a range of tech companies, from start-ups and pre-IPOs to established, public global organizations. We know what makes a story, how to package and explain it, and how to work with you, your team, your partners and customers, and the press and analysts, to secure coverage that makes a difference to your business. During the past five years, we have developed a particular expertise in virtualization, having successfully promoted and produced materials for Softricity, the pioneer in application virtualization (acquired by Microsoft); Desktone, the pioneer in outsourced virtual desktops as a service; Microsoft’s suite of desktop and server virtualization technologies; and AppSense’s user personalization solution for virtual desktop infrastructure.
Our PR initiatives involve a number of efforts, from setting the stage with comprehensive yet easy-to-understand materials about your company, products and services, to creating “angles” for news coverage, nurturing strong ties with the media and analysts, and more. We integrate social media into all of our PR programs to ensure that you’re leveraging all relevant outlets and tactics to reach and influence your audiences.
Our services are broadly categorized as follows:
- Analyst Relations (ongoing liaisons, Adopt-an-Analyst, briefings, quarterly outreach program, etc.)
- Product Launches
- US-introduction Programs (for international clients wanting to break into the US market)
- Annual US PR Campaigns
- Press and Analyst Tours
- Press Releases
- Press Liaison (interviews, Adopt-an-Editor, proactive pitches)
- Social Media Programs
- Product Reviews
- Customer References Program
- Speaker Placement Program
- Bylined Articles
- Identification and Training of Spokespeople
- Awards Program
- Press Kit Materials
“Janice’s vast tech industry experience helps her add value quickly. She sets and meets aggressive goals, without all the overhead of larger agencies. She helped to successfully position and create top-quality content for me at Microsoft. She has also been instrumental to Desktone, helping create a new value prop for the VDI market and exceeding our PR/AR coverage plan by five times. I would recommend her to any tech organization in an instant.”
- Candyce Plante
Senior Director of Marketing, Desktone